Profile: Gaygysyz Geldiyev | Media Viability Ambassadors | DW | 12.03.2024
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Media Viability Ambassador from Ukraine

Profile: Gaygysyz Geldiyev

With a decade of media management and development experience, Gaygysyz has advised 100+ media organizations in emerging markets, driving growth and enhancing journalism, benefiting over 200 mio. individuals worldwide.

Strengths as a media viability expert:

  • Revenue diversification strategies: Implementing diverse income streams to ensure financial sustainability. 
  • Audience engagement tactics: Developing strategies to build and retain a loyal audience base. 
  • Business model innovation: Crafting innovative business models tailored to media organizations' needs. 
  • Impact measurement frameworks: Creating tools to measure and assess the impact of media initiatives. 
  • Collaboration facilitation: Fostering partnerships and collaborations within the media ecosystem. 
  • Training and capacity-building: Providing training programs to enhance media professionals' skills. 
  • Sustainability assessment: Conducting assessments to evaluate the long-term viability of media ventures. 

Main services offered: 

  • Audit 
  • Consultancy 
  • Training 
  • Mentorship 

Working languages: 

  • English
  • Ukrainian
  • Russian
  • Turkish
  • Turkmen 

References (a selection): 

  • DW Akademie  (Advisor on Media Fit project in Ukraine as Lead Media Viability Expert)
  • Spotmedia, Romania  (Consulted on Org transformation) 
  • Ukrainska Pravda  (Assisted in launching a successful three-tier membership model, resulting in significant revenue growth)  

You can find me at: 

Gaygysyz Geldiyev at work consulting his client's team.

Gaygysyz Geldiyev at work consulting his client's team, actively involved in OKR (objectives and key results) developments.

My post CV: Who I am - in 180 characters:

Gaygysyz is a media developer, focusing on emerging democracies. He co-founded Kyiv Independent and Dron media. Currently Managing Partner at Jnomics Media

 

This is my core message about media viability:

Media viability is crucial because it ensures the sustainability and integrity of media organizations, which play a fundamental role in informing the public, fostering democratic participation, and holding power to account. Without viable media, societies risk losing access to reliable information, diverse perspectives, and critical watchdog functions essential for a functioning democracy. 

 

I want to contribute strengthening media viability by...

...fostering sustainable business models, promoting editorial independence, and enhancing audience engagement through innovative strategies and partnerships.

Gaygysyz Geldiyev conducting a training session for representatives from Ukrainian regional media outlets on Reinventing the Media Business under war conditions.

Gaygysyz Geldiyev conducting a training session for representatives from Ukrainian regional media outlets on Reinventing the Media Business under war conditions.

 

I am inspired by...

...the transformative power of media to inform, inspire, and drive positive change in society.

 

Other things you should know about me, my expertise and experience:

I launched my media career in Ukraine amid a challenging landscape. Dominated by oligarch-controlled conglomerates, and facing significant Russian influence, the market demanded innovation and resilience. Despite the fierce competition, I spearheaded innovative game-changing media ventures while learning from setbacks. Now as a consultant, I draw upon this rich experience to help other independent media.

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